Thursday, April 3, 2008


ABSOLUT-ly Despicable: Revisionist Historians

Absolut in a Mexican magazine and on Billboards in Mexico City decided to promote its product stating that "In An Absolut World" the drinker would be transported into a 1830's right-wing Mexican image of the Mexican nation. The ad no doubt will create controversy because it not only plays on immigration fears Americans have of the "invading" illegal immigrant waves coming from the Southern border but also plays into current radical right-wingers in the Mexican political system who still claim that Texas, New Mexico, Arizona, Utah, Nevada, and California are Mexican property because the Treaty of Guadalupe Hidalgo (signed in February 2, 1848) is illegal. So, Absolut decided to play on these latent hostile feelings in order to gain some traction in the Mexican market.

Not only that, the advertisement depicted the land of the Empire of Mexico in excess to what it actually ever had or claimed to have. This is a disgusting ploy and should not be accepted! Tell Absolut to take back their pandering lies and apologize. The issue of immigration is too important to joke about in such an inflammatory way.

Original Link: Here


Jeffrey Moran
Director of Public Relations and Events
The Absolut Spirits Company, Inc.
1370 Avenue of the Americas
New York, NY 10019
Phone, direct: +1 212 641 87 20

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